One of the biggest mistakes you can make as a business owner is to not take your website seriously. You need to dedicate time and effort to making sure your site showcases who you are and what you offer in the best possible way. Many businesses focus on other areas of their company because they think they have time to work on their site, or they simply don’t realize that their site could be even better than it already is. But investing in your site will only help your business grow, and these top 10 web design mistakes will distract from that.
1) Lazy web designers
Lazy web designers are those who cut corners, use cheap templates, and don't put in the extra effort to create a truly unique and professional website. This type of design is easily spotted by users, who will quickly lose trust in your brand.
2) Not factoring in accessibility
One of the most important things to consider when is accessibility. This refers to how easy it is for people with disabilities to use your site. There are a number of ways to make your site more accessible, but one of the most important is to avoid common mistakes that can make it difficult or impossible for some users to access your content.
3) Bad SEO decisions
SEO is a complex and ever-changing field, so it's easy to make decisions that hurt your website's ranking in search engines. Common mistakes include using Flash or JavaScript for navigation; using low quality images with pixelated or low resolution; use of excessive pop-ups; site design that doesn't provide information hierarchy; not including social media links or RSS feeds on the homepage; adding code errors to the pages of your site which can confuse the web crawlers.
4) Slow load time
Slow load times are one of the most common web design mistakes. Not only are they frustrating for users, but they can also lead to higher bounce rates and lower conversion rates. In fact, studies have shown that 47% of users will abandon a site if it takes more than 3 seconds to load. On top of that, Google has confirmed that page speed is a ranking factor. If you want your site to rank well in search engines, you need to optimize your page speed by cutting down on the number of images and files on your pages, compressing those images as much as possible and decreasing total page size with CSS or JavaScript.
5) No mobile support
In today's world, more and more people are using their mobile devices to access the internet. If your website is not designed with mobile users in mind, you're missing out on a huge portion of your potential audience. Not to mention, Google favors mobile-friendly websites in its search results, so you could be losing out on valuable organic traffic as well.
6) Website copy isn’t written for humans
It’s estimated that humans only read about 20% of the text on a web page. The rest is skimmed or ignored altogether. So, if your website copy isn’t written for humans, you’re missing out on a huge opportunity to connect with your audience.
7) Poor user experience
A great user experience doesn’t just happen – it’s the result of careful planning and design. If you don’t take the time to think about how users will interact with your site, you’re likely to end up with a confusing and frustrating design.
8) Not enhancing first impression
When it comes to your website, first impressions matter. And one of the quickest ways to turn off a potential customer is with bad web design. From cheesy stock photos to confusing navigation, there are a number of design mistakes that can turn people away from your site.
9) Not measuring analytics results
If you don't measure the analytics of your website, you're essentially driving in the dark. Not only will you not know what's working and what's not, but you also won't be able to improve your website to better meet the needs of your visitors. Here are the top 10 web design mistakes you should avoid
10) No social media presence
One of the most common mistakes businesses make is not having a social media presence. In today's digital age, it's essential to have an online presence in order to reach your target audience. Not having a social media presence can make you seem out of touch and behind the times. Additionally, potential customers may not be able to find you online if you're not on social media, which can lead them to take their business elsewhere.
Conclusion
So there you have it! The top 10 web design mistakes you should avoid. By following these simple tips, you can create a website that is both user-friendly and visually appealing. If you're not sure where to start, or don't have the time to do it yourself, consider hiring a to help you create the perfect website for your business.
