When Virgil Abloh created his own collaborative Air Jordan 2s at the tail end of 2021, the late designer effectively ushered in the silhouette's rebirth. And now, we're awaiting a number of collaborations and Retros, from Union LA's upcoming two-part effort to the return of the OG Chicago colorway. News of the Jordan 1 price increase might have been a sore sight for some, but such a decision was anticipated given how the demand continues to exceed to supply by a wide margin. Of course, the design also relayed a boisterous aesthetic - textured panels in the upper allowed for new color schemes, and the AM90 gave running an increasingly lively platform. Even in sports, I view it through the lens of community, not competition. The university is known for its performance in collegiate sports. Designed to illustrate what the future holds, the Air Max Day colors of Air Max 2090 imagine a future state where roads are dominated by electric and solar-powered vehicles. The Air Max 2090's initial colorway is available in unisex and youth sizing, and lava-glow is a women's exclusive colorway. Filtered throughout the shoe's design is Michael Jordan's transcendent influence on basketball culture. That's OG everything - leather upper, mudguard, carbon fiber shank plate, everything. The Zer0 Noise, Heartbeat and The Family launch colorways release January 2, January 9 and February 27, respectively, on Jordan.com and at select retailers. The apparel collection releases January 1 on Jordan.com and at select Foot Locker House of Hoops locations.
