Selecting the appropriate topic is critical. Here are some interesting dissertation topics to consider:
Digital Transformation for Luxury Branding
How has internet marketing altered the perception of premium brands? Examine how social media influencers, virtual fashion, and e-commerce affect brand exclusivity.
Sustainable and Ethical Luxury
Is sustainability compatible with ? Investigate how high-end businesses combine eco-friendly methods while maintaining their exclusivity.
The Psychology of Luxury Consumer Behavior.
What motivates buyers to purchase luxury goods? Evaluate the impact of emotional branding, aspirational marketing, and cultural factors.