The 2018 survey report of PPAI (Promotional Products Association International) revealed that out of every 10 persons in America, 8 own a minimum of one promotional product. This means that 80% of people have the chance of using your promotional branded product. Out of 80% of these users, 53% use them weekly which increases the exposure of your product. Setting aside the significance of promotional products, the next important consideration is to ensure that you are selecting the right thing to promote your brand. Not all promotional products have the same effect. Some are successful in serving their purpose some fail to do so. Likewise, some are costly and some are not. It all depends on the item you are choosing to promote your business. A wise choice according to the following guidelines is more likely to give positive results of promotional product.
Getting Custom promotional products for strong brand identity
Purchasing bulk supplies of an item and distributing them on behalf of your company is not enough. You need to customize them with your brand. You need to choose a platform that can supply you with a bulk supply of promotional products at a suitable rate with customization services. Your however should be branded prominently and smartly. You don't need to cluster your product with a logo, a tagline, your website, phone numbers, addresses, Twitter handle, etc. instead customize your item only with your logo or website so it is more clearly visible at one glance. Including your website can help the viewers to trace it back to your company details.
Choosing the right color schemes for string brand awareness
Color schemes are important. It should be pleasant to the eyes but your promotional product should have the color scheme which best represents your standard brand colors. Maintain your style consistency which will strengthen the brand image and awareness in the market. For instance, you can use Blue tees with a white logo on the breast pocket if your company colors are blue and white. However, if the items that you have chosen do not come in your company colors then select a neutral shade so brand identity shines through the logo and text that you have customized.
Selecting useful products for longer and repeated marketing
Repeated marketing is when you invest one time and get repeated marketing results over time. This can happen by using a promotional product that is useful for your target audience. Novelty items can make a strong first impact but there are barely any chances of these items to be used repeatedly. Branded bags, t-shirts, mugs, and caps are great examples of items that are useful for general people and are more likely to be used by customers again and again. In order to come up with a useful item for promotion purposes, you need to consider your target customers and what they might use on regular basis. If the gym-goers are your main audience, then you can select a branded armband or unisex tote bag to carry gym supplies as a promotional product.
Well-researched items for effective marketing.
You’ll also want to research the promo products with the highest success rate. According to research conducted in 2018 by (PPAI), wearables were on the top of the list that with 35.8% of the total market. Drinkware was second with 8.4%, followed by writing accessories 6.6% and tech products with 5.6%. Researching for such statistics makes you aware of the products that are best received by customers and you will be able to make a more informed decision.
Relevant items for better product awareness.
Your promotional item and freebies should be relevant to your product or services. They should relate to your business. For instance, if you sell laptops so the most suitable promotional product is a custom laptop bag. It will tell the receivers more about your product. There are more chances that people using laptops will use the bag and will know that from where they can buy a similar product.
To sum it up, selecting the appropriate promotional products is an important decision that you have to make for your business. If the decision is correct then your chosen product will create strong brand awareness and will remarkably uplift your ROI. This will also work wonders in increasing and enhancing customer loyalty and brand community for a longer time.
